Privacy Policy

Last updated: November 26, 2025

This Privacy Policy describes how Wear Moi (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from www.wearmoi.com (the "Site") or otherwise communicate with us about the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you", "your" and "yours" means you as a user of the Services, whether you are a customer, website visitor or other person whose information we have collected in accordance with this Privacy Policy.

Please read carefully this Privacy Policy.

Changes to the Privacy Policy

We reserve the right to modify this privacy policy at any time, to comply with legal requirements, to improve the protection of your data, to reflect changes to our practices or for other operational, legal or regulatory reasons. Any changes will be posted on this page and will update the last updated date. We encourage you to check this section regularly to stay informed of changes.

This privacy policy specifies the following points:

1. What personal information do we collect?

* non-exhaustive list

2. Information we obtain from third parties

We may obtain information about you from third parties, in particular from suppliers and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services: e.g. Shopify; PayPal.

Our payment processors, who collect payment information (e.g. bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform the contract we have with you.

When you visit our Site, whether you open or click on emails we send you, or interact with our Services or advertisements, or third parties we work with, we may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

3. Why does wearmoi.com collect my personal data?

Supply of Products and Services. We use your personal information to provide the Services to you in order to fulfill our contract with you, including to process your payments, fulfill your orders, send you notifications relating to your account, your purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange for shipping, facilitate possible returns and exchanges and other features and functionality related to your account.

Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites based on your interests and interactions with us. If you reside in the European Economic Area (EEA), the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) of the General Data Protection Regulation (GDPR).

Security and fraud prevention. We use your personal information to ensure the security of our customers, our website and our services, and to detect, prevent and investigate any fraudulent, illegal or malicious activity. This includes authenticating accounts, setting up permanent login, correcting technical errors, monitoring compliance with our terms and conditions, and preventing security threats to our domain and consumer accounts.

We also collect certain data in order to comply with our legal and regulatory obligations, in particular by retaining necessary information in the event of a dispute, reimbursement, complaint or to comply with accounting, tax and GDPR obligations. In this context, we implement technical and organizational measures intended to prevent the loss, alteration, unauthorized access, disclosure or use of your personal information.

If you create an account, you are responsible for the confidentiality of your credentials and we recommend that you never share them. In the event of a suspected or proven compromise, contact us immediately.

If you are resident in the EEA, the legal basis for this processing is our legitimate interest in ensuring the security of the Site, the Services and our customers, in accordance with Article 6 (1) (f) of the GDPR.

Your data is kept for 5 years after your last activity and archived for up to 15 years to meet our legal obligations.

Communicate with you and improve the Services. We use your personal information to communicate with you, support you and improve your shopping experience.

This includes:

• Responding to your requests by telephone, email or any other contact channel.
• Evaluating and improving the quality of our customer service.
• Providing personalized recommendations and offers based on your preferences and purchasing history.
• Guaranteeing the security of payments and facilitating your future purchases through the secure recording of your payment methods.
• Collecting and analyzing data from social media and our site to understand sales, identify popular products and evaluate our marketing and advertising campaigns.
• Analyzing the results of the surveys we send in order to improve our products, services and marketing efforts.

These processing operations are based on our legitimate interest in ensuring an efficient, responsive and personalized service, in accordance with Art. 6 (1) (f) GDPR.

4. Use of cookies and similar technologies.

We use cookies to operate and improve our site and services, remember your preferences and analyze site usage in order to optimize your experience. Some cookies may also be used by third parties to tailor advertisements and content to your interests.

You can manage or disable cookies in your browser settings at any time. However, deleting or disabling certain cookies may affect the optimal functioning of certain features of our site.

By continuing to browse our site, you consent to the use of cookies necessary for its proper functioning, unless you have deactivated them in your browser settings or refused via our consent banner.

You can change or withdraw your consent at any time by accessing our cookie preferences center: Manage my cookie preferences

Our site also recognizes the Global Privacy Control (GPC) signal, which allows you to automatically express your refusal to certain uses of your personal data.

To learn more about this signal and how it works, visit: https://globalprivacycontrol.org/

5. Sharing and disclosure of personal information

We may share your personal information with trusted third parties when necessary to:

• Provide our products and services (e.g. payment providers, carriers, hosts, IT service providers).
• Manage our marketing and advertising activities, with partners who use your data in accordance with their own privacy policies.
• Comply with our legal obligations, respond to requests from authorities or protect our rights.
• Ensure the security of our customers and our site, or in the context of a reorganization, merger or transfer of activity.

We do not sell or disclose your sensitive personal information without your consent.

6. What are my rights regarding the use of personal data?

Depending on where you live, you may benefit from all or some of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may in certain cases deny your request as permitted by law.

• Right of access / to know : You have the right to request access to the personal information we hold about you, including details of how we use and share your information.
• Right of erasure : You have the right to request that we delete the personal information we maintain about you.
• Right of rectification : You have the right to request that we correct the personal information we maintain about you.
• Right of portability : You have the right to receive a copy of the personal information we hold about you, or to request the retrieval of your data in a structured format, in certain circumstances and with certain exceptions.
• Right to object, opt-out of sale, sharing or targeted advertising: You have the right to ask us not to "sell" or "share" your personal information or to opt-out of processing your personal information for purposes considered "targeted advertising," as defined in privacy laws.
• Right to restriction of processing : You have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of consent : You have the right to withdraw your consent where we rely on it to process your personal information.
• Right to appeal : You have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing communication preferences : We may send you promotional emails which you can opt out of receiving at any time by using the unsubscribe option displayed in our emails.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. Subject to applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request as soon as possible, as required by current legislation.

7. International Users

Please note that we may transfer, store and process your personal information outside of the country in which you live. Your personal information is also processed by employees and by third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

8. Contact and Complaints

For any questions or requests regarding your personal data, you can contact us by email at the following address: wearmoi@wearmoi.com, or by mail to the following address:

Wear Moi
375 Avenue St Just, Lot 6 and 7
83130 LA GARDE, France

In order to process your request as quickly as possible, please include your first name, last name, and the email address used on our site www.wearmoi.com. For security reasons, we also ask you to attach a photocopy of an identity document bearing your signature to confirm your identity.

In the event of a complaint or non-compliance with your rights, you can also contact the competent data protection authority, such as the CNIL, at the website of the Commission Nationale de l'Informatique et des Libertés: www.cnil.fr.