History

We are thrilled to open our new flagship store located in Toulon (South of France). From floor to ceiling, our attention to detail reflects our passion for dance. Our new shop combines high-end and ready-to-wear, in an environment where cheerfulness, beauty and theater elements can be found! Within these walls, we have developed our signature style.

We design originality with our Custom by Moi line. We are proud to launch our 100% customizable range, "Custom by Moi." We now offer our customers the opportunity to customize their dancewear by choosing from a variety of colors, prints, and fabrics. With thousands of possible combinations, Custom by Moi allows dancers from around the world to stand out with unique pieces!

Wear Moi is commemorating a major milestone in 2022: 30 years of expertise in the world of dancewear. Because our story is intertwined with ballet, we are proud that we have been able to share our French savoir-faire around the globe for so many years.

Wear Moi helps dance schools design their own uniforms by including their logo on a selection of iconic Wear Moi products. A wide range of styles, sizes and colors are eligible for the program.

Thanks to its expertise in design, manufacturing, and breathable fabric, Wear Moi launches a full range of high-quality Face Masks in response to the pandemic. 

Wear Moi flagship store opens its doors in the Windy City, bringing accessible and luxury dancewear to Chicago.

Wear Moi presents its brand new shoes, Alfa and Omega, designed to perfectly morph to the dancer's point.

Wear Moi offers a new premium collection of soft ballet shoes providing a more comfortable and professional look.

Wear Moi is proud to celebrate its 25th anniversary and confirms its position as the leading European dancewear brand over 50 countries.

Wear Moi dresses the dancers of the French drama “Polina, danser sa vie” directed by Valérie Müller and Angelin Preljocaj.

The dancer becomes the new symbol of Wear Moi as the world renowned brand strives to break through language and cultural barriers.. Wear Moi exports to 62 countries.

The Bolshoi School chooses Wear Moi for its uniforms.

Wear Moi gains notoriety in China and concludes sponsorship and distribution agreements with local players.

Wear Moi rethinks the dance bag with its Bag Collection. Chic and elegant bags that are the perfect accessory to your dance outfit or for around town.

To increase its presence in the American and Canadian markets, the brand opens an office in Chicago.

After several years of product development, Wear Moi creates La Pointe by Wear Moi. In order to control the fabrication and the quality of La Pointe, and offer irreproachable customer service to clients, Wear Moi opens its own factory in Tunisia.

Wear Moi launches its online store.

Wear Moi dresses Franck Dubosc and Emmanuelle Béart for the film Disco.

Present in several countries, Wear Moi wants to also attract dancers in its own region. The Wear Moi boutique opens its doors in Toulon (France).

From this point forward, dancers can now dress in Wear Moi from head to toe upon the release of its ballet shoe collection, available in canvas and leather.

Wear Moi establishes itself in France. The brand is now sold in 10 countries. The schools begin to select their uniforms from Wear Moi. The notoriety of the brand takes flight.

Wear Moi fulfills its first sales in Japan.

Wear Moi fabrique les costumes de nombreux spectacles à Londres (Holiday on Ice, Chicago, Saturday Night Fever, Madame Tussauds, Disneyland Paris...).

The first Wear Moi catalog is printed.

Christophe retires from dancing to concentrate solely on creating dance garments under the name Wear Moi.

Christophe participates in a choreographic workshop, organized by Monte Carlo Ballet, where he designs costumes. Six months later, during a tour with the company in Asia, he purchased his first sewing machine and begins to make outfits for Elisabeth.

Christophe and Elisabeth meet at the Ballet Monte-Carlo. This connection on stage gave birth to a beautiful story of life together.